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Fashion house Balenciaga featured models draped in them during its fall 2007 fashion show. Hermes just unveiled a smaller and less expensive ($280 compared to $325) version of its traditional printed square. At American Apparel, $15 jersey scarves are among the top-selling items, aided by an in-store video that shows shoppers how to tie, wrap and drape to their hearts' content.
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Fashion for women
