| Link ID |
5123 |
| Title |
Adidas takes gym route to woo women |
| Description |
As Indian women become more health conscious, multinational sportswear brands Adidas and Nike are working out with gymnasiums to make ladies loosen their purse strings more.
Besides taking up targeted advertising and investing more on campaigns through niche women-oriented magazines, Adidas has tied up with gyms to tap women customers.
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| Category |
Fashion News
|
| Date |
16-Jul-2007 |
| Contact Name |
http://www.chennaionline.com |
| Url |
Adidas takes gym route to woo women |
| Additional information |
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Fashion for women
