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Launched by a Canadian breast cancer campaign called Fashion Targets Breast Cancer, CheckOutMyBreasts.com is an interactive site that features a video of a model SHOWING women how to check their breasts for cancer. The site is informative, and yes, includes nudity. I’m sure they’ll get a lot of viral traffic. As part of the campaign, Canadian women are encouraged to buy the Rethink shirt and wear it on May 26.
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