| Description |
Oxbow, a French clothing brand has signed a licensing deal with Lorience which will see them expanding into fragrances. The first two scents will be out in March 2008 in France before expanding internationally. According to Frederic Cassin, President of Lorience subsidiary, StarAsia, on CosmeticNews, “Sport lifestyle brands are little exploited in perfumery and Oxbow has a very strong image.” Oxbow’s fragrances will be positioned to be a competitor to Proctor & Gamble’s sport fragrances such as Lacoste.
|
Fashion for women
