| Description |
Traditionally Russian women pay a lot of attention to their looks and wear makeup more often than many westerners do. This fact together with rapidly increasing number of specialized cosmetic stores chiefly contributed to better colour cosmetic distribution and impressive sales growth in the past three years. In 2005 makeup products sales may put on 14% to reach $1’230mln. Some experts appear more pessimistic, though, and predict the market to show the first signs of slowing down. Indeed, the major demand seems to be fulfiled. Nevertheless, the market potential is far from being exhausted
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