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Now we know that models have to be masters of the quick alteration – but Belgium designer Dirk Bikkembergs has set a new record. He got 100 footballers to change their underwear - in public - in the space of a mere 10 seconds.
It made for the wackiest single image this week in Florence at Pitti, men's fashion biggest trade fair.
"We like to take a few risks, especially with the models," beamed Belgium-born Bikkembergs backstage after the "show" to launch his underwear collection.
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Fashion for women
