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The non-profit Environmental Working Group launched the Not Too Pretty campaign in 2002 to raise awareness about the dangers of phthalates, industrial chemicals that are used as solvents in many cosmetics. Most of the mainstream hair sprays, deodorants, nail polishes and perfumes that millions of people use every day contain these harmful chemicals. Phthalates are also employed as plastic softeners in many different consumer products, including children’s toys and medical devices.
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