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There is even a museum there dedicated to its history, so there is no better place to weave together traditional Italian know-how with digital technology and come up with the next generation of cloth, what they are calling "smart fabric".
A company called Luminex has hit on the idea of weaving fibre-optics into fabric, so the wearer can really light up a room when they enter it.
Luminex's Cristiano Peruzzi says: "It is a fabric containing, amongst other things, fibre-optics, but there is also a technical side to it.
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Fashion for women
