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The Swarovski swan is all set to make its flight into the world of fashion accessories in India.
The company is in the process of shifting its focus from home décor items to accessories such as jewellery, hair accessories, bags, clutches, wallets and mobile phone accessories. Internationally, home décor items and fashion accessories contribute 50:50 of the company’s revenues. In India, the ratio is 55:45. The global turnover of Swarovski is 2.37 billion euros and the company has posted a compounded annual growth rate of 54% in India.
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Fashion for women
