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At an age when contemporaries like Valentino Garavani are retiring, 75-year-old designer Oscar de la Renta is having a growth spurt.
His gowns, which sell for up to $16,000, and his luncheon suits, at up to $9,500, now have a following among wealthy women of all ages. His designer line, which includes knit tops and silk pants for the younger set, is sold at chains such as Saks Fifth Avenue and Neiman Marcus in the U.S. and at 45 stores overseas, up from seven a year-and-a-half ago. Next year, he will increase the number of free-standing boutiques he operates to around 12 from seven. In all, Oscar de la Renta-brand clothing, perfume and other products generate about $750 million in annual retail sales, not counting O Oscar, a middle-market line produced under license by Kellwood Co.
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Fashion for women
